Lipstick. How can something labeled as purely cosmetic, 100% vanity, serve a cause that’s significantly, massively beyond its superficial purpose?
To most, it’s merely a vanity product which contains pigments, oils, waxes, and emollients that women obsess over, whether it’s classy lipstick that flatters the face or the cheap train-wreck-pink-with-blinding-shimmers shit some walking nightmare smears on.
Here’s a semi-pro tip from someone who’s grandma took time to extol the virtues of a good lipstick (and we all know grandmothers are ALWAYS right about things) – don’t stinge on a good lipstick. You can almost always tell if a woman has class and was brought up well from the lipstick she wears. That and how she smells. (I will babble about scents another time, but again, you can distinguish a real woman with class from how she smells)
So support a good lipstick brand, especially if it’s behind a worthy cause. Yes, MAC cosmetics spends thousands – no, millions collectively on a global scale – on peddling their wares to make women look better with their makeup. But no, that does not imply that the brand is frivolous. Yes, there is power in its voice. Millions come across whatever message it sends out in its marketing campaigns, be it in on a magazine page, a news story, a poster, a billboard or through its posse of celebrity endorsers.
I respect a brand when it has enough balls to put its money where its lipstick-ed mouth is to really get behind a cause. MAC does that. MAC and its VIVA GLAM line have raised more than US$200 million with 100% of the proceeds from the sale of the line’s lipstick and lipglass shades going to the MAC AIDS Funds. Of course, Lady Gaga has a lot to do with bringin’ in the dollahs.
But think about it, what good is brand or star power if it doesn’t lend itself towards something that could make even a slight difference towards the betterment of others?
From November 28, 2011 through December 2 this year, MAC employees globally have committed to putting away their makeup brushes to donate their time, energy and skills to a local community dedicated to improving the well-being of individuals living with and affected by HIV/AIDS.
I don’t know what the MAC team in Malaysia is doing but I know in Singapore, staff are baking up a storm and busy frosting muffins for 3 organisations committed to helping those infected with AIDS.
Before you smirk and scoff and dismiss this as a calculated, PR stunt by the MAC publicity team. think about what you’ve done today that counts towards social good.
Today, I wear my VIVA GLAM lipstick with pride. I send a big, Gaga-2 lipglass-lacquered kiss to the MAC team for their big hearts and for their courage and kindness towards the AIDS cause.
Find out more about the MAC AIDS Fund at http://www.macaidsfund.org/